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About The Standard
The Standard is a curated travel platform for people who care about how they travel.
It is built on judgment, clarity, and restraint. Careful choices are made early, with attention to place, pace, and what truly matters, so that nothing has to compete for attention once the journey begins.
The purpose is simple. When you arrive, the work of deciding is already behind you. There is nothing to evaluate, nothing to adjust, nothing to stand between you and the experience of being there.
Travel, at its best, asks for presence. The Standard exists to protect that moment.
The Itinerary
The itinerary is built to reflect taste, time, and intention.
Every trip begins with chapters. Chapters describe the larger shape of a journey and give meaning to what follows. They clarify where each part of the trip belongs and how the experience shifts from place to place.
Within each chapter, days are composed around a small number of meaningful anchors. Space is preserved where space belongs. When the essentials are in place, you can be fully present.
Our recommendations are curated by professionals and considered within the context of each chapter. The itinerary itself is shaped by you.
There is a point when a trip no longer benefits from additional decisions. When that moment arrives, planning gives way to traveling.
The itinerary remains your companion from the time you start packing until you return home.
Our Curated Sources
The Standard relies on a small number of trusted publications and editors to shape its recommendations.
These sources are chosen for their consistency, independence, and most importantly taste. Their work reflects experience rather than reaction, familiarity rather than novelty, and judgment exercised over time.
This choice is intentional.
Travel decisions carry weight. Where you stay, where you eat, and how you spend your time shape not only the experience itself, but how settled you feel while traveling. The Standard exists to reduce uncertainty by relying on judgment that has already been exercised with care.